Data Protection Declaration
Standard and extended guarantee

We, Liebherr-Great Britain Limited, attach great importance to the protection and security of your personal data. Therefore, we consider it vital to inform you in the following about which of your personal data we process for what purpose and what rights you have in respect of your personal data.

A. General information

I. What is personal data and what does processing mean?

  1. “Personal data” (hereinafter also referred to as “data”) are all the details that make a statement about a natural person. Personal data are not just details that allow a direct conclusion to be drawn about a certain person (such as the name or e-mail address of a person), but also information with which with suitable additional knowledge a connection can be made with a certain person.
  2. "Processing" means any action taken with your personal data (such as collection, recording, organisation, structuring, storage, use or erasure of data).
  3. II. Who is the controller for the processing of your data?

    The controller for the processing of your data is:
    Liebherr-Great Britain Limited,
    Normandy Lane,
    Stratton Business Park,
    Biggleswade,
    Bedfordshire,
    SG18 8QB.
    Tel.: 03330 147 888
    Email:[email protected]

    III. How can you reach our data protection officer?

    Our data protection officer can be reached with the following contact details:
    Data Protection Officer
    Liebherr-Great Britain Limited,
    Normandy Lane,
    Stratton Business Park,
    Biggleswade,
    Bedfordshire,
    SG18 8QB.
    Tel.: 01767 602100
    Email:[email protected]

    IV. What rights do you have as a data subject?

    As a data subject, you have the right, within the legal scope, to:

    1. Information about your data;
    2. Rectification of inaccurate data and completion of incomplete data;
    3. Erasure of your data, particularly if (1) they are no longer necessary for the purposes stated in this Data Protection Declaration, (2) you have withdrawn your consent and there is no other legal ground for the processing, (3) your data have been unlawfully processed, or (4) you have objected to the processing and there are no overriding legitimate grounds for the processing;
    4. Restriction of the processing of your data, particularly if the accuracy of the data is contested by you or the processing of your data is unlawful and instead of deletion you demand restriction of use;
    5. Object to processing of your data based on legitimate interests, on grounds relating to your particular situation, or, without specific justification, to processing of your data carried out for direct marketing purposes; unless it is an objection to direct marketing, we ask that you explain the reasons why we should not process your data as we may do, when you lodge an objection. In the event of your reasoned objection, we will examine the merits of the case and cease processing unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims;
    6. Receive your data in a structured, commonly used and machine-readable format and to have your data transmitted from us directly to another controller;
    7. Withdraw consent, if you have given us consent for processing. Please note that the lawfulness of processing based on consent before its withdrawal will not be affected by your withdrawal;
    8. If you assert any of the above-stated rights, please understand that we may require you to provide evidence showing that you are the person you claim to be.

      Furthermore, you have the right to lodge a complaint with a supervisory authority if you consider that the processing of your data infringes the GDPR.

      B. Data processing

      I. Standard and extended guarantee

      Liebherr-Great Britain Limited will process and store your data for the purposes of carrying out service or repair work under the terms of the standard or, additionally purchased, extended guarantee.

      What data do we process and for what purpose?

      We process the following data:

    9. Title
    10. First name, surname
    11. Address
    12. Phone number
    13. Email address
    14. Model number
    15. Retailer purchased from
    16. Date of purchase
    17. Serial number
    18. Invoice data
    19. These data are in principle processed by us solely for the purpose of recording your right to our standard guarantee, or your purchase of our extended guarantee.

      Processing for other purposes may only be considered if the necessary legal requirements pursuant to Article 6 para. 4 GDPR are met. In that case, we will of course comply with any information obligations pursuant to Article 13 para. 3 GDPR and Article 14 para. 4 GDPR.

      On what legal basis do we process your data?

      The processing of your data is carried out for the performance of a contract or in order to take steps prior to entering into a contract pursuant to Article 6 para. 1 point b GDPR.

      II. Marketing communication

      We additionally offer you the option of subscribing to our marketing activities. If and insofar as you have given us your consent for this, we will process the data listed below as part of the sending of our marketing communications.

      What data do we process and for what purpose?

      We process the following data:

    20. Title
    21. First name, surname
    22. Email Address
    23. Phone number
    24. Model number
    25. Retailer purchased from
    26. Date of purchase
    27. Your (external) IP address
    28. Date and time of subscription
    29. Date and time of the newsletter retrieval
    30. Operating system
    31. Device type and unique device ID, if you are using a mobile device
    32. Browser ID
    33. Viewfinder size
    34. Cellular network
    35. Other information about your system and connection
    36. Pages viewed, searches and actions, session duration, links clicked, non-sensitive text entered and cursor movement while in the service.
    37. Device event information (such as system activity, error reports and hardware settings)
    38. Metadata and other information associated with files that you upload into our Service.
    39. Metrics related to the deliverability of emails and other communications we send you.
    40. Business name
    41. Job title
    42. Date of birth
    43. The data provided by you are in principle processed by us solely in order to send you our marketing communications (if applicable with a personal address) by e-mail and to provide you with marketing information on our products or service offerings or about corresponding promotions, events, competitions, articles, etc.

      The data collected in the course of marketing subscription, are in principle processed by us solely for the protection of the offer and for the compliance with our legal obligations to provide proof. In addition, we track and analyse your interactions with our newsletter (measurement of opening and click rates) in order to measure the success of our communication and to be able to continuously improve it and design it as needs dictate. No recipient profiles are created in this process. Opening rates are measured with the help of a so-called pixel, a small, invisible image file that is automatically loaded by the web server when the newsletter is opened and thereby provides information that the newsletter was actually opened. The measurement of click rates, on the other hand, is carried out in such a way that after clicking on a web link contained in the communication, you are first directed to a web server where your click is registered; only then do you reach the actual target page.

      Processing for other purposes may only be considered if the necessary legal requirements pursuant to Article 6 para. 4 GDPR are met. In that case, we will of course comply with any information obligations pursuant to Article 13 para. 3 GDPR and Article 14 para. 4 GDPR.

      With each communication, you will be given the option to unsubscribe within the body of the email. In addition, you can unsubscribe at any time by emailing [email protected]

      On what legal basis do we process your data?

      The processing of your data is based on your consent pursuant to Article 6 para. 1 point a in conjunction with Article 7 GDPR resp. for the compliance with a legal obligation pursuant to Article 6 para. 1 point c, para. 3 point a GDPR in conjunction with Article 32 GDPR (security) resp. Article 7 para. 1 GDPR (obligation to provide evidence).

      You have the right to withdraw given consent at any time with effect for the future and/or to object at any time to processing of your data for marketing purposes. The withdrawal/objection does not affect the lawfulness of the processing before the withdrawal/objection. An isolated withdrawal/objection regarding only the measurement of opening and click rates is not possible, which means that you will have to unsubscribe from the newsletter as a whole for that. You can unsubscribe from the communications at any time by sending an e-mail to [email protected] or by clicking on the unsubscribe link at the end of each communication.

      III. Data recipients

      We may transmit your data to:

    44. Other companies of the Liebherr Group, provided this is necessary to initiate, perform or terminate a contract, or for our part we have a legitimate interest in the transmission and your predominant legitimate interest is not opposed to this;
    45. Our service providers that we use in order to achieve the above-stated purposes;
    46. Courts of law, courts of arbitration, authorities or legal advisers, if this is necessary to comply with current law or for the establishment, exercise or defense of legal claims.
    47. IV. Data transfers to third countries

      The transfer of data to bodies in countries outside the European Union or the European Economic Area (so-called third countries) or to international organisations is only permissible (1) if you have given us your consent or (2) if the European Commission has decided that an adequate level of protection exists in a third country (Article 45 GDPR). If the Commission has not made such a decision, we may only transfer your data to recipients located in a third country if appropriate safeguards are in place (e.g., standard data protection clauses adopted by the Commission or the supervisory authority following a specific procedure) and the enforcement of your data subject rights is ensured or the transfer is permissible in individual cases on the grounds of other legal bases (Article 49 GDPR).

      Where we transfer your data to third countries, we will inform you of the respective details of the transfer at the relevant points in this data protection declaration.

    48. For the purposes of sending you marketing communications, we transfer your data on our email distribution list to Mailchimp, an online marketing platform operated by The Rocket Science Group LLC in the United States of America.
    49. V. Data erasure and storage period

      We will process your data as long as this is necessary for the respective purpose, unless you have effectively objected to the processing of your data or effectively withdrawn any consent you may have given.

      Insofar as statutory retention obligations exist – e.g. in commercial or tax law – we will be bound to store the data in question for the duration of the retention obligation. Upon expiry of the retention obligation, we will check whether there is any further necessity for the processing. If there is no longer such a necessity, your data will be deleted.

      VI. Automated individual decision-making

      For the substantiation and performance of the business relationship, we, in principle, do not use fully automated decision-making within the meaning of Article 22 GDPR. Should we use these procedures in individual cases, we will inform you about this separately if this is required by law.

      VII. Data security

      We use technical and organisational security measures to ensure that your data is protected against loss, inaccurate alteration or unauthorised access by third parties. Moreover, for our part in every case, only authorised persons have access to your data, and this only insofar as it is necessary within the scope of the above-stated purposes.

      Last updated: June 2021