“Design gives products an identity and makes them unique”
‘Form follows function’ is a well-known maxim and one that we apply wholeheartedly when it comes to our designs. At Liebherr, design is an essential part of product development. “Design is never an end in itself,” explains Liebherr senior product designer Jan Ctvrtnik, “because design gives products an identity and thereby makes them unique. Even the actual product features are supported by design elements.”
Jan Ctvrtnik is a product designer at our in-house design centre, developing timeless designs at one of Liebherr’s production sites. He describes the approach that he takes during design development and how he incorporates trends and inspirations into the design.
What inspires a product designer working on refrigerators?
At Liebherr, technology and a desire to constantly deliver exceptional performance are part of the philosophy and this inspires us as product designers. We don’t consciously follow a particular visual trend: rather, the lasting quality of our appliances is given expression through their design. Our solutions are designed for use over the course of many years and, during that whole time, they should continue to deliver pleasure in use. Therefore, it is our goal to flow high quality materials, innovative technologies, and everything that an appliance incorporates into a timeless and elegant design.
What do you think makes a ‘beautiful’ refrigerator?
One that impresses me with minimal design yet demonstrates clear presence. One that is straightforward and able to carry the quality that it promises on the outside through to the interior as well. Perhaps even one that is not actually perceived as an appliance at all.
Where do you see future trends heading?
Many countries are witnessing a return to their roots: quality regional ingredients and home cooking are very popular right now. And, for high quality food products to retain their quality for as long as possible, it all comes down to appropriate storage and top-notch refrigeration. In addition to this, uncomplicated storage innovations and achieving a clear overview of stored products always play an important role. We work in & out to develop really advanced solutions that deliver these things.