Privacy Policy

Data protection

Privacy Policy Liebherr-Appliances Online Shop

We, Liebherr-Great Britain Ltd., attach great importance to the protection and security of your personal data. Therefore, we consider it vital to inform you in the following about which of your personal data we process for what purpose and what rights you have in respect of your personal data.

A. General information

I. What is personal data and what does processing mean?

“Personal data” (hereinafter also referred to as “data”) are all the details that make a statement about a natural person. Personal data are not just details that allow a direct conclusion to be drawn about a certain person (such as the name or e-mail address of a person), but also information with which with suitable additional knowledge a connection can be made with a certain person.

“Processing” means any action taken with your personal data (such as collection, recording, organisation, structuring, storage, use or erasure of data).

II. Who is the controller for the processing of your data?

The controller for the processing of your data is:

Liebherr-Great Britain Ltd,
Normandy Lane, Stratton Business Park,
Biggleswade,
SG18 8QB
Tel.: 01767 602100
E-Mail: [email protected]

III. What rights do you have as a data subject?

As a data subject, you have the right, within the legal scope, to:

If you assert any of the above-stated rights, please understand that we may require you to provide evidence showing that you are the person you claim to be.

Furthermore, you have the right to lodge a complaint with a supervisory authority if you consider that the processing of your data infringes the GDPR.

B.Data processing

I.Visitation of the Liebherr-Appliances Onlineshop or the MyStyle configurator

When you visit the Liebherr-Appliances Onlineshop or the MyStyle configurator, your internet browser transmits, in particular, the following data to our web, which we store in so-called log files:

What data do we process and for what purpose?

We process the following data:

Notice: Liebherr-Hausgeräte GmbH transmits this data to us during your access to the MyLiebherr portal

These data are in principle processed by us solely for the following purposes:

Processing for other purposes may only be considered if the necessary legal requirements pursuant to Article 6 para. 4 GDPR are met. In that case, we will of course comply with any information obligations pursuant to Article 13 para. 3 GDPR and Article 14 para. 4 GDPR.

On what legal basis do we process your data?

We process the following data:

Our legitimate interests pursued are:

You have the right to object, on grounds relating to your particular situation, at any time to processing based on Article 6 para. 1 point f GDPR.

II.Placement of an order in the Liebherr-Appliances Online Shop

What data do we process and for what purpose?

We process the following data:

Notice: Liebherr-Hausgeräte GmbH transmits this data to us during your access to the MyLiebherr portal

These data are in principle processed by us solely for the following purposes:

On what legal basis do we process your data?

The processing of your data is based on the following legal ground(s):

Our legitimate interests pursued are:

You have the right to object, on grounds relating to your particular situation, at any time to processing based on Article 6 para. 1 point f GDPR.

III. Cookies

We use cookies and other technologies in connection with the provision of our Liebherr-Appliances Onlineshop or the MyStyle configurator. For further details about our cookie usage, please see our cookie information (https://home.liebherr.com/en/gbr/cookie.html)

IV. Data recipients

We may transmit your data to:

V. Data transfers to third countries

The transfer of data to bodies in countries outside the European Union or the European Economic Area (so-called third countries) or to international organisations is only permissible (1) if you have given us your consent or (2) if the European Commission has decided that an adequate level of protection exists in a third country (Article 45 GDPR). If the Commission has not made such a decision, we may only transfer your data to recipients located in a third country if appropriate safeguards are in place (e.g., standard data protection clauses adopted by the Commission or the supervisory authority following a specific procedure) and the enforcement of your data subject rights is ensured or the transfer is permissible in individual cases on the grounds of other legal bases (Article 49 GDPR).
Where we transfer your data to third countries, we will inform you of the respective details of the transfer at the relevant points in this data protection declaration.

VI. Data erasure and storage period

We will process your data as long as this is necessary for the respective purpose, unless you have effectively objected to the processing of your data or effectively withdrawn any consent you may have given.
Insofar as statutory retention obligations exist – e.g. in commercial or tax law – we will be bound to store the data in question for the duration of the retention obligation. Upon expiry of the retention obligation, we will check whether there is any further necessity for the processing. If there is no longer such a necessity, your data will be deleted.

VII. Automated individual decision-making

For the substantiation and performance of the business relationship, we, in principle, do not use fully automated decision-making within the meaning of Article 22 GDPR. Should we use these procedures in individual cases, we will inform you about this separately if this is required by law.

VIII. Data security

We use technical and organisational security measures to ensure that your data is protected against loss, inaccurate alteration or unauthorised access by third parties. Moreover, for our part in every case, only authorised persons have access to your data, and this only insofar as it is necessary within the scope of the above-stated purposes.

Last updated: July 2021

Data Protection Declaration Liebherr-Appliances Onlineshop

We, Liebherr-Great Britain Ltd., are pleased that you are visiting our web shop (hereinafter also referred to collectively as “shop”) and that you have thereby expressed an interest in the Liebherr Group.

We attach great importance to the protection and security of your personal data. Therefore, we consider it vital to inform you in the following about which of your personal data we process for what purpose and what rights you have in respect of your personal data.

General information

What is personal data and what does processing mean?

“Personal data” (hereinafter also referred to as “data”) are all the details that make a statement about a natural person. Personal data are not just details that allow a direct conclusion to be drawn about a certain person (such as the name or e-mail address of a person), but also information with which with suitable additional knowledge a connection can be made with a certain person.
“Processing” means any action taken with your personal data (such as collection, recording, organisation, structuring, storage, use or erasure of data).

Who is the controller for the processing of your data?

The controller for the processing of your data is:

Liebherr-Great Britain Ltd.

Normandy Lane, Stratton Business Park

Biggleswade

SG18 8QB

United Kingdom

E-mail: [email protected]

What rights do you have as a data subject?

As a data subject, you have the right, within the legal scope, to:

Information about your data;
Rectification of inaccurate data and completion of incomplete data;
Erasure of your data, particularly if (1) they are no longer necessary for the purposes stated in this Data Protection Declaration, (2) you have withdrawn your consent and there is no other legal ground for the processing, (3) your data have been unlawfully processed, or (4) you have objected to the processing and there are no overriding legitimate grounds for the processing;
Restriction of the processing of your data, particularly if the accuracy of the data is contested by you or the processing of your data is unlawful and instead of deletion you demand restriction of use;
Object to processing of your data based on legitimate interests, on grounds relating to your particular situation, or, without specific justification, to processing of your data carried out for direct marketing purposes; unless it is an objection to direct marketing, we ask that you explain the reasons why we should not process your data as we may do, when you lodge an objection. In the event of your reasoned objection, we will examine the merits of the case and cease processing unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims;
Receive your data in a structured, commonly used and machine-readable format and to have your data transmitted from us directly to another controller;
Withdraw consent, if you have given us consent for processing. Please note that the lawfulness of processing based on consent before its withdrawal will not be affected by your withdrawal.

If you assert any of the above-stated rights, please understand that we may require you to provide evidence showing that you are the person you claim to be.

Furthermore, you have the right to lodge a complaint with a supervisory authority if you consider that the processing of your data infringes the GDPR.

Links to other websites

Our shop may contain links to and from websites of other providers not affiliated with us (“third parties”). After clicking on the link, we no longer have any influence on the processing of any data transmitted to the third party when the link is clicked (such as the IP address or the URL on which the link is located), as the behaviour of third parties is naturally beyond our control. Therefore, we cannot assume any responsibility for the processing of such data by third parties.

Links to social networks and messenger services

Our shop may contain links to share content from our website on various social networks and/or messenger services. The established links do not result in any data being transmitted to providers of social networks or messenger services while you are using our shop. Only when you click on one of the links to share content from our shop will data (such as your IP address or the URL on which the link is located) be transmitted to the respective provider of the social network or messenger service. We have no influence on further data processing by the respective provider of the social network or messenger service.

Data processing

Log files

Each time you access and use our shop, the web browser used on your terminal equipment (computer, smartphone or similar) automatically sends information to our web servers, which we store in so-called log files.

What data do we process and for what purposes?

We process the following data:

Your (external) IP address
Date and time of access
Domain name of your internet access provider
The type and version of browser you are using and the operating system you are using
URL (address on the internet) of the web page you were on at the time of the access
The files you retrieve via the respective web page (type of access, name of the retrieved file, URL of the retrieved file, success of the retrieval)
The amount of data transmitted to you when visiting the respective web page
If applicable, date and time of submission when using web forms
If applicable UTM parameters (identifier, for communication between the Liebherr-appliances websites and apps)

These data are in principle processed by us solely for the purpose of ensuring stability as well as network and information security.

On what legal basis do we process your data?

The processing of your data is carried out for purposes of legitimate interests pursuant to Article 6 para. 1 point f GDPR.

Our legitimate interests pursued are the improvement and maintenance of the stability or functionality and the security of our shop.

You have the right to object, on grounds relating to your particular situation, at any time to processing based on Article 6 para. 1 point f GDPR.

Ordering / configuration in the Liebherr-appliances online shop

We process your personal data while processing or configuring your (sample)-order or the product.

What data do we process and for what purposes?

We process the following data:

Your first name and surname
Your address (street, house number, postal code, city and country)
Your E-Mail address
Your phone number
Your ordered items, the quantity as well as the purchase price of the respective items
Your bank details

These data are in principle processed by us solely for the following purposes:

For the postal delivery of your (sample)-order
To send you notifications of product availability
To communicate and process your order (e.g., an order confirmation, an order confirmation, a shipping confirmation, an invoice)
To communicate and edit of a configuration (e.g., sending a configuration by e-mail for later resumption of editing)
For providing information and advertising about the products of the Liebherr home appliances division and conducting customer satisfaction surveys
Communication and advising on MyStyle samples ordered and providing information and advertising about them.

On what legal basis do we process your data?

The processing of your data is based on the following legal ground(s):

Performance of a contract or in order to take steps prior to entering into a contract (Article 6 para. 1 point b GDPR)
Legitimate interests (Article 6 para. 1 point f GDPR)

Our legitimate interests pursued are sending of information and advertising on the products of the Liebherr home appliances division as well as the carrying out of customer satisfaction surveys and the provision of a configuration by e-mail.

You have the right to object, on grounds relating to your particular situation, at any time to processing based on Article 6 para. 1 point f GDPR.

Web-AR in the Liebherr-appliances online shop

In our shop, we offer you the option of accessing a web AR file (AR - augmented reality) on your mobile phone or tablet so that you can virtually place the refrigerator or freezer you have selected in a room in real time using the camera of your end device.

If you access our shop on a computer, you must scan a QR code from the desktop of your computer via a mobile phone or tablet in order to virtually place the refrigerator or freezer you have selected in a room in real time using the camera of your end device.

What data do we process and for what purposes?

We process the following data:

Your (external) IP address

These data are in principle processed by us solely for the purpose of better visualisation of the positioning of the respective selected device at a location selected by you.

On what legal basis do we process your data?

The processing of your data is based on a contract or in order to take steps prior to entering into a contract (Article 6 para. 1 point b GDPR).

Use of web forms

in our shop, we offer you the option of subscribing to our e-mail newsletter via web forms.

What data do we process and for what purposes?

We may process the following data:

Salutation
Name, first name
E-mail address
Your (external) IP address
Date and time of subscription and reconfirmation of subscription
Date and time of the newsletter retrieval

The data provided by you are in principle processed by us solely in order to regularly send you our newsletter (if applicable with a personal address) by e-mail and to provide you with marketing information on our products or service offerings or about corresponding promotions, events, competitions, articles, etc.

In addition, we track and analyse your interactions with our newsletter (measurement of opening and click rates) and store this information in your recipient profile in order to measure the success of our newsletter and to be able to continuously improve it and design it as needs dictate. Opening rates are measured with the help of a so-called pixel, a small, invisible image file that is automatically loaded by the web server when the newsletter is opened and thereby provides information that the newsletter was actually opened. The measurement of click rates, on the other hand, is carried out in such a way that after clicking on a web link contained in the newsletter, you are first directed to a web server where your click is registered; only then do you reach the actual target page.

On what legal basis do we process your data?

The processing of your data is based on your consent pursuant to Article 6 para. 1 point a in conjunction with Article 7 GDPR resp. for the compliance with a legal obligation pursuant to Article 6 para. 1 point c, para. 3 point a GDPR in conjunction with Article 32 GDPR (security) resp. Article 7 para. 1 GDPR (obligation to provide evidence).

You have the right to withdraw given consent at any time with effect for the future and/or to object at any time to processing of your data for marketing purposes. The withdrawal/objection does not affect the lawfulness of the processing before the withdrawal/objection. An isolated withdrawal/objection regarding only the measurement of opening and click rates and/or the storage of the measurement results in recipient profiles is not possible, which means that you will have to unsubscribe from the newsletter as a whole for that. You can unsubscribe from the newsletter at any time by sending an e-mail to [email protected] or by clicking on the unsubscribe link at the end of each newsletter.

Use of cookies and other technologies

General

In providing our shop, we use cookies and other technologies. In the following cookie notices we provide you – as a user of our website – with additional information on data processing via the use of cookies and other technologies.

What are cookies and other technologies?

Cookies are small text files that a web server can store and read on your terminal equipment (computer, smartphone or similar) by means of the web browser that you use. Cookies contain individual, alphanumeric character strings that enable identification of the web browser that you are using and may also contain information on user-specific settings.

In addition to cookies, we use other technologies as follows:

Using so-called “local storage technology”, data is only stored locally, i.e. solely on your terminal equipment and not on the web server, in the so-called “local storage” of your web browser. In contrast to cookies, data stored using local storage technology does not possess an expiry date and is not automatically deleted without further action; you can, however, delete this data yourself via your web browser. Please refer to the instructions of your web browser manufacturer on how to delete data stored using local storage technology.
In addition, we have integrated so-called “tracking pixels” (also called “pixels”, “pixel tags” or “web beacons”) on our website. Tracking pixels are small, usually invisible, image files that are automatically loaded by a web server and can provide information about your web browser or terminal equipment as well as your use of our website. This information can in turn be used to create a profile that is recognised when you visit our website again.

The aforementioned cookies and other technologies are hereinafter collectively referred to as “cookies”.

What types of cookies and other technologies exist?

We distinguish between essential cookies on the one hand and optional cookies on the other:

Essential cookies are those that are technically necessary for the functionality as well as for ensuring the security and stability of our website and information technology systems. We also assign to this category those cookies that store certain settings that you have made, options selected or information entered until you close your web browser (at the latest), in order to provide the desired function that you have requested (e.g. login status, language setting etc.). Your consent is not required to store or read essential cookies. You cannot, therefore, manage essential cookies via the settings of the consent management service that we use, but only via your web browser and delete cookies stored there or block storage of cookies.
Optional Cookies are those that are not essential for functionality nor to ensure the security and stability of our website and information technology systems, but are used for analysis or marketing purposes. These cookies can, for example, be used to compile anonymous statistics and collect information on how you use our website, which enables us to analyse the use of our website and thereby optimise it. We also assign to this category those cookies that store certain settings that you have made, options selected or information entered; these remain after you have closed your web browser in order to provide the desired function that you have requested (e.g. login status by selecting “Remember my e-mail address”, wish list, compare list etc.) over a longer term. To store or read optional cookies, your prior consent is generally required. You can consent to the use of optional cookies and withdraw any consent that you have granted at any time with future effect via the settings of the consent management service that we use.

Both essential and optional cookies may be so-called “session cookies” or “persistent cookies”, which differ in their intended lifetime or functional life:

Session cookies are stored on your terminal equipment and are automatically deleted when you close your web browser.
Persistent cookies (or permanent cookies) are stored on your terminal equipment and are not automatically deleted when you close your web browser, but remain on your terminal equipment for a predefined period of time.
Data stored using local storage technology does not have an expiry date and therefore has unlimited functional life.

Note: You can generally delete cookies and data stored using local storage technology yourself via your web browser. For details, please refer to the instructions of your web browser manufacturer.

Use of cookies on our website
Essential Cookies
Which essential cookies are used for what purpose and for how long?

Service	Purpose	Service provider	Functional life
Consent management	Obtaining and managing consent and storing information about consent decisions	Usercentrics GmbH, Sendlinger Straße 7, 80331 München, Germany	unlimited
Content Delivery Network	Security and stability	Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA	30 days
Load Balancer	Security and stability	-	8 hours
Language detection	Language detection for user-specific language display of the website	-	Until your web browser is closed

Consent management

Open settings

In order for you to manage the use of optional cookies on our website, we have implemented a consent management service. Via the consent management service, the first time you access our website, you will be presented with a previously defined query (“Cookies, other technologies and miscellaneous services”), which allows you to accept or decline the use of optional cookies by clicking the appropriate button. In addition, clicking on “settings” will take you to the settings of the consent management service, where you will find inter alia a simplified cookie list, classified by type. With the consent management service, you can inter alia find out about the purposes of the cookies that we use, the data processed in each case as well as any data recipients and, in the case of optional cookies, you can give or withdraw your consent at any time by selecting or deselecting the relevant box.

Please note that essential cookies are already stored upon accessing our website and that the relevant box is preselected. It is not possible to deselect essential cookies via the consent management service. The functionality of the consent management service itself requires the use of certain cookies.

Service provider information:

Usercentrics GmbH, Sendlinger Straße 7, 80331 München, Germany

Website:

https://usercentrics.com/

General Terms and Conditions:

https://usercentrics.com/terms-and-conditions/

Privacy Policy:

https://usercentrics.com/privacy-policy/

Content Delivery Network

To optimise the loading times of our website, we use a so-called “Content Delivery Network” (hereinafter “CDN”). A CDN is a network of geographically distributed servers connected via the Internet that can be used to deliver web content faster and more securely. Within the CDN, personal data is transferred to various countries; transfer to countries outside the EU or the EEA, so-called “third countries” takes place in compliance with the conditions laid down in Chapter V of the GDPR. With the service provider, standard contractual clauses adopted by the EU Commission (Article 46 para. 2 point c GDPR) have been concluded.

Service provider information:

Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA

Representative in the European Union:

Cloudflare Portugal, Unipessoal Lda., Largo Rafael Bordalo Pinheiro 29, 1200-369 Lisboa, Portugal

Website:

https://www.cloudflare.com

Privacy Policy:

https://www.cloudflare.com/privacypolicy/

Standard Contractual Clauses:

https://www.cloudflare.com/cloudflare-customer-scc/

Load Balancer

For load distribution we use a so-called “load balancer”. With a load balancer, web requests are sent to a load balancing server, which in turn redirects the web request to an internal server. To avoid being routed back and forth between different servers within a session and to ensure uniform processing, your web requests are forwarded to the same server. To identify that server and to ensure correct redirection, we use a cookie with a lifetime or functional life of eight hours.

Language detection

We use a session cookie to enable user-specific language display of our website. In so doing, the language of your web browser will be detected and our website displayed for you in the same language.

On which legal basis are essential cookies used?

In order to be able to demonstrate that – or whether – you have consented to the use of optional cookies requiring your consent, we store the information about your consent, whether given or not, in order to fulfil our legal obligation to provide evidence in accordance with Article 6 para. 1 point c and Article 6 para. 3 point a GDPR in conjunction with Article 7 para. 1 GDPR.

Furthermore, we use essential cookies for the purposes of legitimate interests in accordance with Article 6 para. 1 point f GDPR.

Our legitimate interests pursued are:

Ensuring the security and stability of our website and information technology systems, for example by protecting against attacks in the form of targeted server overloads (Denial of Service attacks) or by using optimal load distribution on servers
Establishment, exercise or defence of legal claims
Providing and guaranteeing the proper functionalities of our website

How can I object to the use of essential cookies?

You can exercise your right to object by means of the blocking options described below under “Deletion/Blocking of Cookies” (cf. Article 21 para. 5 GDPR), i.e. by blocking essential cookies via your web browser settings.

Please note that if you delete without blocking, essential cookies will be used once again when you access our website at a later date. Please also note that deactivating or deleting or blocking essential cookies may affect the performance and functionality of our website and may cause certain features and functions to be unavailable.

Optional cookies

Using the following information, we would like to enable you to make a well-founded decision for or against the use of optional cookies and the associated data processing.

Which optional cookies are used for what purpose and for how long?

Service	Purpose	Service provider	Functional life
Google Analytics	Web analysis	Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland	Up to 2 years
Google Ads Conversion Tracking	Marketing	Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland	Up to 2 years
Google Ads Remarketing	Marketing	Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland	Up to 2 years
Google Ad Manager	Marketing	Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland	Up to 2 years
Microsoft Advertising	Marketing	Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland	Up to 390 days

Web analysis

Subject to your consent, we use web analysis cookies in order to analyse the use of our website and thereby be able to improve it continuously. The anonymised user statistics obtained (e.g. number and origin of website visitors) enable us to optimise our website and improve its design – such as by placing frequently accessed information or topics on our website at the right location to meet demand.

Against this background, we use the services detailed hereafter:

Google Analytics

For web analysis we use “Google Analytics”, a web analysis service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter collectively “Google”), with the “IP anonymization” extension (also called “IP masking method”). To this end, we have concluded a data processing agreement with Google in accordance with Article 28 GDPR. Google will accordingly process the data collected (data about your terminal equipment or web browser, IP addresses and your website or application activities) on our behalf for the purposes of evaluating your use of our website, compiling reports on website activity and providing other services relating to website and internet usage.

Data collected in the context of Google Analytics may be stored and processed in the USA or any other country in which Google or subprocessors of Google maintain facilities. The IP masking method that we use ensures that before the IP address is transferred to a Google server in the USA and stored there, it is shortened within EU member states or in other EEA member states so that no IP address is transferred in its entirety, thereby preventing or considerably complicating identification of a person. Only in exceptional cases will the complete, i.e. entire, IP address be transferred to a Google server in the USA and only shortened there.

For a data transfer to a third country, i.e. a country outside the EU or EEA, appropriate safeguards for the protection of your personal data are generally required. After the Commission Implementing Decision (EU) 2016/1250 of 12 July 2016 on the adequacy of the protection provided by the EU-US Privacy Shield was declared invalid by the European Court of Justice, the EU-US Privacy Shield can no longer be used to guarantee an adequate level of protection in the USA in line with EU standards. Consequently, in the USA there does not currently exist a level of data protection that is equivalent to that prevailing in the EU pursuant to Article 45 GDPR and we cannot provide appropriate safeguards under Article 46 GDPR to offset this shortcoming. As a result, data transfer to the USA is only permitted here with your explicit consent in accordance with Article 49 para. 1 point a GDPR. Possible risks of this data transfer are that access by state authorities, such as security agencies and/or intelligence services, cannot be excluded and your data could be processed by them – possibly without you being informed separately and without you having enforceable rights and effective legal remedies available to you – for reasons of national security, law enforcement or for other purposes in the public interest of the USA.

Service provider information:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Google Ads Data Processing Terms:

https://privacy.google.com/businesses/processorterms/

Terms of Service:

https://marketingplatform.google.com/about/analytics/terms/us/

Overview of data usage in Google Analytics:

https://support.google.com/analytics/answer/6004245?hl=en

Privacy Policy:

https://policies.google.com/privacy

Technical explanation of “IP Anonymization (or IP masking) in Google Analytics”

https://support.google.com/analytics/answer/2763052?hl=en

Additional note:

If you wish to deactivate Google Analytics across all websites, you can download and install the “Google Analytics Opt-out Browser Add-on” at https://tools.google.com/dlpage/gaoptout?hl=en. This option only disables web analysis as long as you are using a web browser for which you have installed the add-on.

Marketing

Subject to your consent, we use marketing cookies. Marketing cookies can detect whether you have accessed an advertised website and what content has been – and is being – used by you to display advertising content that is relevant to you and tailored to your interests, to limit the frequency with which advertisements appear and to measure the success or effectiveness of advertising campaigns.

Against this background, we use the services detailed hereafter:

Google Advertising Products

For marketing purposes, we use the following advertising products of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter collectively “Google”).

We use the advertising product “Google Ads” (formerly: “AdWords”), which enables us to display advertisements inter alia in Google search results, in the Google partner network or on other Google platforms. When you interact with an advertisement placed through Google Ads, such as by clicking on an advertisement, “Google Ads Conversion Tracking” uses a cookie to track whether you have subsequently completed an action (“conversion”) defined by us, such as subscribing to a newsletter. The information collected with the help of the cookie involved is provided to us by Google in the form of so-called conversion statistics, from which we can read, for example, the total number of anonymous users who have clicked on our advertisement. We do not ourselves receive any information that would enable personal identification. In addition to Google Ads Conversion Tracking, we use “Google Ads Remarketing”, which enables advertisements to be displayed in the Google partner network during your subsequent internet usage, after you have visited our website. To this end, Google records your usage behaviour when you visit various websites in the Google partner network, whereby, according to Google, pseudonymisation is used. One further advertising product that we use is “Google Ad Manager” (formerly: “DoubleClick”) to present targeted advertisements to you based on your perceived interests. A pseudonymous identification number is assigned to the web browser that you are using in order to check which advertisements have already been displayed in your web browser and which of them you have accessed.

Data collected in the context of Google Advertising Products may be stored and processed by Google inter alia in the USA. We have no influence on further data processing by Google. For a data transfer to a third country, i.e. a country outside the EU or EEA, appropriate safeguards for the protection of your personal data are generally required. After the Commission Implementing Decision (EU) 2016/1250 of 12 July 2016 on the adequacy of the protection provided by the EU-US Privacy Shield was declared invalid by the European Court of Justice, the EU-US Privacy Shield can no longer be used to guarantee an adequate level of protection in the USA in line with EU standards. Consequently, in the USA there does not currently exist a level of data protection that is equivalent to that prevailing in the EU pursuant to Article 45 GDPR and we cannot provide appropriate safeguards under Article 46 GDPR to offset this shortcoming. As a result, data transfer to the USA is only permitted here with your explicit consent in accordance with Article 49 para. 1 point a GDPR. Possible risks of this data transfer are that access by state authorities, such as security agencies and/or intelligence services, cannot be excluded and your data could be processed by them – possibly without you being informed separately and without you having enforceable rights and effective legal remedies available to you – for reasons of national security, law enforcement or for other purposes in the public interest of the USA.

Service provider information:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Website:

https://marketingplatform.google.com

Privacy Policy:

https://policies.google.com/privacy

Microsoft Advertising

For marketing purposes, we use “Microsoft Advertising” (formerly: “Bing Ads”), an online advertising program of Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland; parent company: Microsoft Corporation, One Microsoft Way Redmond, WA 98052-6399, USA (hereinafter collectively “Microsoft”).

Within this advertising program, we have the option of placing advertising content and advertisements in the service provider’s advertising network (Microsoft Audience Network) or also in search results of the internet search engine “Microsoft Bing”, which can be displayed to you specifically on the basis of your presumed interests (personalised ads). In addition, using so-called Universal Event Tracking (UET), we can set and track whether and how our content and ads placed via Microsoft Advertising are interacted with. This means, for example, that if users access our website via such content or ads, we can also track user activity on the respective website, including the length of time spent on the website and which areas of the website were accessed. This is done by using various cookies, some with unique identifiers (unique IDs), and by collecting various data, including IP addresses, which are stored by Microsoft for up to 390 days. Data collected by Microsoft Advertising is also processed by Microsoft for its own purposes, including improving its own services and for reporting and performance analysis purposes. We ourselves, in principle, only receive anonymised statistics from Microsoft from which we can read, for example, the total number of users who have clicked on one of our advertisements. For us, it is not possible to identify you personally.

Data collected in the context of Microsoft Advertising may be stored and processed by Microsoft inter alia in the USA. We have no influence on further data processing by Microsoft. For a data transfer to a third country, i.e. a country outside the EU or EEA, appropriate safeguards for the protection of your personal data are generally required. After the Commission Implementing Decision (EU) 2016/1250 of 12 July 2016 on the adequacy of the protection provided by the EU-US Privacy Shield was declared invalid by the European Court of Justice, the EU-US Privacy Shield can no longer be used to guarantee an adequate level of protection in the USA in line with EU standards. Consequently, in the USA there does not currently exist a level of data protection that is equivalent to that prevailing in the EU pursuant to Article 45 GDPR and we cannot provide appropriate safeguards under Article 46 GDPR to offset this shortcoming. As a result, data transfer to the USA is only permitted here with your explicit consent in accordance with Article 49 para. 1 point a GDPR. Possible risks of this data transfer are that access by state authorities, such as security agencies and/or intelligence services, cannot be excluded and your data could be processed by them – possibly without you being informed separately and without you having enforceable rights and effective legal remedies available to you – for reasons of national security, law enforcement or for other purposes in the public interest of the USA.

Service provider information:

Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland; parent company: Microsoft Corporation, One Microsoft Way Redmond, WA 98052-6399, USA

Website:

https://about.ads.microsoft.com

Privacy Policy:

https://privacy.microsoft.com/privacystatement

Additional note:

If you wish to turn off personalised ads by Microsoft, you can set the respective setting at https://account.microsoft.com/privacy/ad-settings.

On which legal basis are optional cookies used?

We use optional cookies on the basis of the consent pursuant to Article 6 para. 1 point a in conjunction with Article 7 GDPR.

How can I withdraw the consent that I have given to the use of optional cookies?

When you (first) access our shop, we request inter alia your consent for the use of optional cookies by means of a predefined query (“Cookies, other technologies and miscellaneous services”). You can withdraw the consent that you have given at any time with effect for the future and thereby prevent further collection of your data by deselecting optional cookies (web analysis, marketing) in the settings of the consent management service.

If and insofar as you do not consent or withdraw consent already given (further) data collection by means of optional cookies requiring consent and the associated data processing will cease. This presents no drawbacks when using the website, unless you also deactivate the cookie functions for essential cookies.

The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

As an alternative to withdrawing your consent, you can also make use of the options described below under “Deletion/Blocking of Cookies” to delete or block cookies using the information provided there.

Deletion/Blocking of Cookies

Cookies are stored on your terminal equipment, so you have the control over them. If you do not want us to recognise your terminal equipment, you can deactivate or delete cookies already stored on your terminal equipment – manually or automatically – at any time and/or block storage of cookies with future effect by making the appropriate setting in your web browser software, e.g. “do not accept cookies” or similar. Most web browsers can also be configured in such a way that cookie storage is only accepted if you agree to this separately on a case-by-case basis. If you do not wish to accept cookies from our service providers and partners, you should have your web browser set to “block third-party cookies” or similar. Usually, the “Help” function in the menu bar of your web browser shows you how to deactivate or delete cookies already stored there and how to decline new cookies. For details of the options described, please refer to the instructions provided by your web browser manufacturer.

Please note that if you delete without blocking, any essential cookies will be used the next time and we may ask you once again for your consent to optional cookies when you access our website at a later date. Please also note that deactivating or deleting or blocking essential cookies may affect the performance and functionality of our website and may cause certain features and functions to be unavailable.

You can manage the settings for the use of optional cookies and the associated data processing at any time in the settings of the consent management service.

Data recipients

We may transmit your data to:

Other companies of the Liebherr Group, provided this is necessary to initiate, perform or terminate a contract, or for our part we have a legitimate interest in the transmission and your predominant legitimate interest is not opposed to this;
The providers of the functions and any other services you actively use;
Our service providers that we use in order to achieve the above-stated purposes;
The recipient or recipients you specify;
Courts of law, courts of arbitration, authorities or legal advisers, if this is necessary to comply with current law or for the establishment, exercise or defence of legal claims.

Data transfers to third countries

Where we transfer your data to third countries, we will inform you of the respective details of the transfer at the relevant points in this data protection declaration.

Data erasure and storage period

Insofar as statutory retention obligations exist, we will be bound to store the data in question for the duration of the retention obligation. Upon expiry of the retention obligation, we will check whether there is any further necessity for the processing. If there is no longer such a necessity, your data will be deleted.

Privacy Policy

Data Protection Declaration Liebherr-Appliances Onlineshop

General information

What is personal data and what does processing mean?

Who is the controller for the processing of your data?

What rights do you have as a data subject?

Links to other websites

Links to social networks and messenger services

Data processing

Log files

Ordering / configuration in the Liebherr-appliances online shop

Web-AR in the Liebherr-appliances online shop

Use of web forms

Use of cookies and other technologies

Data recipients

Data transfers to third countries

Data erasure and storage period

Data security

As of: August 2023